A lot of authors I’ve talked to have poured money into their author websites. The cost of building a website varies widely and can run anywhere from $800 to $10,000. One author I know complained bitterly to me at a dinner party that he put up an expensive website a couple of years ago, spent hours creating content for it, and over the lifetime of the site, it’s only had 900 visits.
It’s really no wonder. How is your audience supposed to find you buried under a mountain of SEO’ed websites and other garbage on the internet. As Dee Dee likes to say, building a regular website these days is like opening a bricks and mortar store in the middle of the woods.
There is an answer to this problem. Put up a very simple website (with a blog) and plow the real money into a custom Facebook page.
In a previous post I mentioned that social media is safe haven in an ocean of risk. Facebook is probably the most important tool for first-time authors but it’s also crucial for authors who want to have a robust career going forward. We’ll show you what we mean.
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