Our founder, Gretchen Crary, was quoted in Todd Purdum’s analysis of what Hillary Clinton gains from touring for her new memoir, Hard Choices. Follow the link below for the full article.
She already has two best-sellers under her belt. She has 100 percent name recognition, prohibitive political support in the polls — and more money than most ordinary people could ever dream of. So why does Hillary Clinton need another book, much less one that’s pre-sold a million copies and dominated news coverage even before its official release?
“They can really take advantage of all these new tools with her, because she has a huge social media following,” said Gretchen Crary, a veteran book publicist who now runs February Media, her own public relations and marketing firm. “Authors really should take a page from politicians’ playbooks, because you build an audience the same way you build a constituency: You have to go to these anemic coffee klatches where three people show up, and turn them into your ambassadors.”
Read the full article here