Our Team

Gretchen Crary

FOUNDER

Gretchen Crary has been working in publishing for 22 years. She has been a publicist, marketer, and publisher. In 2013 she created February Media where she focuses on book publicity for an exclusive list of name brand authors, debut authors, and journalists. Before creating February Media, Gretchen was Publicity Director at HarperCollins. There she was involved in building many bestsellers including Cyber War by Richard Clarke, The Sellout by Charles Gasparino, Conquest of the Useless by Werner Herzog, and Alex and Me by Dr. Irene Pepperberg. Before coming to publishing, Gretchen Crary was a television producer for the documentary program Frontline, for 60 Minutes, and for ABC News. She has an Emmy and a DuPont Gold Baton for her work with Frontline. She graduated from Barnard College of Columbia University and also holds a Masters degree in International Relations from Johns Hopkins School of Advanced International Studies. She and her family live in Brooklyn.

Praise for Gretchen

“February Media’s deep contacts and fast-paced savvy have greatly boosted my book, The Mirage Man. Gretchen and her team’s extraordinary blend of brilliant analysis and common-sense ideas make them indispensable. I could not recommend them more highly.”
DAVID WILLMAN

"Working with Gretchen Crary on No Way Down was such a pleasure. A tireless, fast, wise adviser, she took the book to a broader audience and worked so hard to make it a success. Thank you, Gretchen!”
GRAHAM BOWLEY

“Gretchen was a tireless advocate for me and for my book, Broker, Trader, Lawyer, Spy. Her connections and relentless – but charming – approach landed me on The Daily Show with Jon Stewart, which resulted in a huge boost for the book. And it doesn’t hurt that she’s a pleasure to work with.”
EAMON JAVERS

"I’m an expert on wrongness. But I’m right about one thing: Gretchen Crary is a terrific publicist. She combines a kind heart, a savvy mind, and a fierce work ethic, and you can count on her to always do what’s best for your book.”
KATHRYN SCHULZ

“I have greatly benefited from Gretchen Crary’s hard work, extensive media contacts, and enthusiasm. She has helped get me on top national radio and television programs and has organized a one-and-a-half month tour for me, including stops in New York, D.C., San Francisco, Los Angeles, Minneapolis, Chicago, and Boston. I feel truly fortunate to have had Gretchen as my publicist. She has been thoughtful of my desire to use my book as a platform for the advocacy of human rights in Iran, and her amiable personality has made her a pleasure to work with.”
ROXANA SABERI

Sabrina Dax

SENIOR DIRECTOR OF PUBLICITY

Sabrina Dax works with best-selling authors, academics, journalists and business leaders to generate awareness for their projects. Sabrina is passionate about helping people build their brands and getting the media exposure they deserve. She has a Masters in European Literature from Oxford University and a Bachelors in English and European Studies from Brandeis University. She was a Visiting Scholar at Harvard University. She loves books, travel and meeting new people.