Amazon is the largest e-commerce site in the United States, racking up 90 million visitors per month. Of course, now you can buy almost anything on Amazon, but they started out with books. Amazon and traditional publishers have an uneasy relationship because Amazon has so much market power. They routinely undercut other retailers on prices and have more customer data than any other retailer. They know exactly what you like because they keep track of everything you buy. As an author, it’s a dream to think you could tap into that data to market your own book.
At least it was a dream. Amazon has been slowly offering access to authors to it’s platform and its sales data. It is now an outlet for authors to act as their own publisher (á la Seth Godin, the first author to use Amazon’s new “Powered by Amazon” publishing program), track their own sales, and interact with and grow a dedicated fan base of readers, who are just clicks away from becoming consumers.
Whether you’re ready to try your hand at self-publishing or you’re happy sticking to the traditional publishing model, here’s a list of the 5 things every author needs to start doing on Amazon today.Continue reading ›