What works for books that are already selling and what works for the majority of books that never really hit their tipping point are two very different questions. It’s interesting to hear what marketers have to say. I think they place a lot of emphasis on these third party discovery sites that have been popping up in the past few years. Do they really work? Probably a little bit and this kind of activity is better than nothing.
As I’ve said before in this blog, the great thing about the new media economy is that you can bypass the traditional media funnel and go direct to consumers to make your pitch in a variety of ways. But stepping out of the funnel you risk drowning in a sea of uncurated content where you’re just another voice in the cacophony. So it’s kind of a good news bad news situation.