Last night, author Hilary Reyl read an excerpt from her new book Lessons In French to a packed room at McNally Jackson Books. The reading itself was a great event but February Media used social media, namely Instagram and related outlets, to really take user experience to the next level.
Pictures and video are a great way to connect with your fans, especially when you’re hosting an event that not everyone can attend. Posting pictures to Instagram, and then cross posting them to Twitter and Facebook, lets readers feel like they are experiencing the reading and signing right along with you, which creates a great connection between you and your readers.
Here are the tricks we used last night to make Hilary’s reading a social media success. Hopefully they help at your next author event!
–Create a personalized hashtag for the event. Last night, we tagged every picture with the hashtag #HilaryReylreading. A personalized hashtag lets readers easily search for pictures from the event.
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